Who is redisland?

In January 2003, Redisland Australia Ltd (RLA) was established to become a significant player in the marketing of Australian olive oil.  The company has its own olive groves as well as buying quality oil from growers across the country.  

 

The premium Australian brand njoi™ (pronounced enjoy) was created and launched in Australia on 30 June 2003. Njoi™ has become the Group's flagship premium offering and has won multiple awards both in Australia and abroad

 

Additionally, njoi™ won "Best Oil of Show" in a major national Australian competition in 2003 along with several gold, silver and bronze medals. In 2004 Njoi™ won the trophy for best commercial scale oil at the Australian Olive Association 8th National Extra Virgin Olive Oil Show and in 2005 has won several national awards. Njoi™ oils and their packaging are distinctive, contemporary and innovative and have been recognised for these attributes by food media and consumers alike.

 

In August 2004 , the Company launched its supermarket olive oil range with the premium Australian brand ‘Redisland™'. Redisland extra virgin olive oil now has coverage of more than 90% of the Australian retail market, a significant presence in the US retail market and a growing presence in China and the UK. This brand provides a quality supermarket olive oil which is clearly differentiated from the European brands by its unique branding and fresh innovative flavours.